- See more at: http://blogtimenow.com/blogging/automatically-redirect-blogger-blog-another-blog-website/#sthash.TPW7o39F.dpuf Lishy Lishy: Styled Spirit

Friday, November 22, 2013

Styled Spirit

From the beginning, I realized that I wanted to utilize my love of writing in whatever career path I chose. When I landed in marketing, copywriting became a possible path, and my internship at BD&E really helped me to dive right in. This semester, my marketing communications course, led by VT's resident advertising guru, Donna Wertalik, was tasked with creating an integrated campaign for Belk. I loved having the opportunity to create every step of a campaign and I was even able to put my copywriting skills to work. 

After getting to know the Belk brand by exploring the store and hosting an event, we decided to emphasize collegiate colors to tell a story. With the help of the local Belk store and my generous friends BM, PD and MJ, we had a photo shoot to launch the Styled Spirit campaign. It was a joy to photograph my great friends in Lane Stadium and to see our ideas come to life. Our hard work paid off with a third place finish in the collegiate competition.

We strategically chose maroon and orange merchandise to appeal to Virgnia Tech students. This shot was used as an example of how Belk could showcase merchandise on Pinterest.

Print Campaign:

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