Under the Green Umbrella

At the beginning of the semester, I made a game time decision to add another marketing elective. I enrolled in Donna Wertalik's Social Media Marketing class on the last possible day to add courses and have been a social media junkie ever since. My world is now filled with brands, social analytics, tastemakers and emerging platforms.

 Part of the course involves teaming up with a local business to execute a social media marketing strategy. My group was paired with Under the Green Umbrella (UTGU) and we got to work bringing the brand to life in the social sphere. Under the mantra "Let the Love Grow," Under the Green Umbrella sells wholesome, natural and unique foods at local area farmer's markets. From cranberry pumpkin muffins, to sweet tart pumpkin apple cider, to poblano pepper pesto, UTGU's  founder, Tracie, is always dreaming up new treats. Aside from her kitchen prowess, her brand is centered around her buy-local lifestyle and her two young boys.

Throughout the project we redesigned her website and crafted content to emphasize her family and lifestyle. I served as the team's resident blogger, writer and twitter-enthusiast, and had a blast working with Tracie and her family.

Here is an except from the blog - see the full post here.