Lady Gaga - the Marketing Mastermind
After watching tonight's episode of American Idol in which Lady Gaga served as a mentor, I had an epiphany: she is a genius, a true marketing mastermind. I once heard that she earned a perfect score on her SATs and at first, I thought that was impossible considering her outrageous antics. After hearing her speak so eloquently on Idol, however, I think that it is a possibility. Only someone extremely smart could write a "killer-hook" to make each song an extremely catchy, chart-topping, hit. Only someone extremely smart would think to build mystery and popularity through extreme clothing choices. Only someone extremely smart would be able to think up the over-the-top character that is Lady Gaga. I believe that the obscure and mysterious Lady Gaga was dreamed up and executed by none-other-than Lady Gaga herself. I believe that every single outrageous move she makes is a calculated move, a PR stunt per say, to increase her mystique, to increase her popularity, to increase her record sales, and to, ultimately, increase her bank account. Lady Gaga is a pop culture icon, just as she set out to be. Her rise to fame has not been luck, it has been pure brilliance.
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